Reflection: ROI & Optimizing Ad Performance

 This week I learned that "the three components to a successful e-commerce store are traffic, conversion, and sales." It is really important to see how many are visiting your website which connects with conversion then leading to sales. I know that getting more people to purchase on your website can be a challenge or it may come easy. 

I learned that conversion codes are used to track the behavior of a user and also to be able to know what they do when they are on your page and even off your page. This helps because it is able to make you make helpful decisions. Using track codes can help you select a particular item of focus which you would like to keep track of. I think it is a very great tool to use as it drives towards helping the website attract traffic and also monitor the decisions people make when they visit the website.