Reflection: Relevance & Quality Score

I learned that Keyword Relevance Quality Score has a bigger effect on your ad placement than how much you bid.

As a result, if you're looking to improve your ad position, or the frequency with which your ad is shown to searchers, the most effective use of your time is spent in testing new ads that could increase your CTR which is the biggest contributor to the "Keyword Relevance" Quality Score.

I have learned that a lot of things could make an ad not bring the traffic it deserves to a site because of the lack of focus. Placing emphasis on the item and not just lots that will veer users from the main focus is what you have stated. Running two ads could help attain the goal of being specific.

I learned that in order not to confuse your users the landing page must be updated to something that applies to what is said in the advertisement. Otherwise, people will just get confused and end up leaving the website without buying anything or contacting the business to buy something.