Reflection: Google Ads Keywords

 

This week I learned a lot of things from my classmates on Google Ads keywords. I learned that keywords being broad not always make it a bad thing. You still want people to find your product and having things too narrow can make it so others cannot find your website. The only problem with having keywords that are too broad is that you are paying for clicks that will likely not go anywhere. It is a fine balance of keeping it broad enough that people can find you but narrow enough that you are not paying for people not wanting to shop for items not on your website.

I learned that being specific is a good strategy for your keywords, but never too specific. I think it is very important to include negative keywords to improve results. Finally, a crucial point is to include the specific place where you want your ads to be shown. If a client wants to purchase something in a city or country where you do not do deliveries then it will be a waste of time for that person and it threatens to give a bad review, plus, you are wasting resources for not targeting the areas where you have deliveries.